The system

The Property Development PROFIT System

We work through six areas that decide whether a development or construction business makes money, at both business and project level.

It works on two levels at once

We get the business working, then get a grip on the projects inside it. Both matter, and most problems live where the two meet.

Level one

The business as a whole

Is it built to make money, win the right work, and run without depending on you for every decision? This is the engine that carries you between projects.

Level two

Each project as a business in its own right

Every scheme has its own budget, its own programme, and its own ways to make or lose money. We give each one the grip it needs to land on plan.

The six areas

Six areas, business and project level.

01

Profit and Cash

Profit and cash are where it starts and where it shows. We look at viability, margins and cashflow at both levels: whether the business as a whole is built to make money, and whether each project stacks up and stays funded through to completion. The aim is steady cash through the gaps between projects, not just a profit on paper at the end.

02

Revenue and Marketing

The right work, on the right sites, at protected values. We get clear on the schemes and clients that suit you, how you win them, and how you hold sales values and pricing rather than giving margin away. Good marketing here is about pipeline and positioning, so you choose your projects rather than taking whatever comes.

03

Operations and Product

Programme, delivery and the scheme itself. This is how the work actually gets built: a programme that holds, delivery that runs to it, and a product, the design and specification, that the market wants and the numbers support. Get this right and projects finish closer to plan, with fewer surprises on site.

04

Financials and KPIs

Appraisals, cost control and the numbers that flag trouble early. We put the financial discipline in place: appraisals you can trust, cost plans that survive contact with the site, and a short set of KPIs that tell you where a project or the business is heading while you can still do something about it.

05

Innovation and Management

Decisions, problem-solving and repositioning what isn't working. Development throws up problems that don't have a textbook answer. This is about how you make the call, where you find a better route, and how you reposition a site or a scheme that's stuck, so a hold-up becomes a turning point rather than a loss.

06

Team and Leadership

People, consultants and contractors pulling one way. A development happens through other people: your team, your consultants, your contractors. We work on how you lead them, set expectations, and hold the standard, so everyone is rowing in the same direction and the business doesn't rest on you carrying every part of it.

See clearly. Move decisively.

Start with a call. We'll work out where you are, and the one or two areas that will move the business most.

Book a call

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See clearly. Move decisively.

Athlone Performance is a trading name of Astrantia Property Ltd

Company registration number: 12175541

Registered in England and Wales

Registered office: 1-2 Rhodium Point, Spindle Close, Hawkinge, Folkestone, Kent, CT18 7TQ

james@athloneperformance.co.uk07825 372 190

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